For those who have been touched by childhood cancer and want to tell their story, the Cancer Center at CHOP has put together a Childhood Cancer Advocacy Toolkit. These tools make it simple to tell the world how childhood cancer has changed a child's life, and communicate the need for pediatric cancer research funding. Your advocacy efforts can help advance treatment options and change the future for the next generation of children diagnosed with cancer.
Click one of the links below to download one of the two press releases that you'd like to send to local reporters. There is a version for Parkway Run participants and a version about Childhood Cancer Awareness Month. These Word documents are easy to edit.
Just fill in the yellow, highlighted areas with your information so the press release is focused on your Parkway Run team or your childhood cancer story. Once all the yellow has been filled in and the document reads the way you want it to, save the final document to your computer's desktop.
Think about the newspapers and TV stations in your community. Look through the newspaper in print or online to find reporters who write about community events and feature stories about people who live in your town.
Quite often, their email address is at the bottom of their articles, in their biography, or in the website's Contact Us section. Write down the email address where you want to send your press release.
Sending a press release to the local news is easy.
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