Childhood Cancer Advocacy Toolkit

For those who have been touched by childhood cancer and want to tell their story, the Cancer Center at CHOP has put together a Childhood Cancer Advocacy Toolkit. These tools make it simple to tell the world how childhood cancer has changed a child's life, and communicate the need for pediatric cancer research funding. Your advocacy efforts can help advance treatment options and change the future for the next generation of children diagnosed with cancer. 

Send a press release

Step 1: Personalize your press release

Click one of the links below to download one of the two press releases that you'd like to send to local reporters. There is a version for Parkway Run participants and a version about Childhood Cancer Awareness Month.

These Word documents are easy to edit. Just fill in the yellow, highlighted areas with your information so the press release is focused on your Parkway Run team or your childhood cancer story. Once all the yellow has been filled in and the document reads the way you want it to, save the final document to your computer's desktop.

Step 2: Find a reporter to contact at your local paper or news station

Think about the newspapers and TV stations in your community. Look through the newspaper in print or online to find reporters who write about community events and feature stories about people who live in your town.

Quite often, their email address is at the bottom of their articles, in their biography, or in the website's Contact Us section. Write down the email address where you want to send your press release.

Step 3: Send your press release

Sending a press release to the local news is easy.

Update Your Facebook Cover Photo

If you're running the in the Four Seasons Parkway Run & Walk, benefiting childhood cancer research and survivorship at The Children's Hospital of Philadelphia, you can help spread the word about this fundraising event by updating your Facebook cover photo using one of the images below.

Contact your members of Congress

Urge your legislator to support funding for childhood cancer research using this pre-written letter. Simply enter your zip code to get started, then personalize the letter with stories about how you, your family, and your hospital have been affected by cancer. Contact your legislator about childhood cancer awareness now!

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Be Inspired

Megan Ward is the mother of two childhood cancer survivors. Read the Ward family's incredible story »