Michele Baldwin, also known as Lady Ganga, was a single mom of three from New Mexico when she was diagnosed with cervical cancer. Michele decided to paddle-board down the Ganges River in India to raise awareness about cervical cancer in the time she had left. She chose to go to India in part because 75,000 women in that country die from cervical cancer each year. Sadly, Michele succumbed to the disease in 2012, but an 18-minute short film sharing her story is available to view free of charge. Not only has the film been successful in sharing Michele’s journey, but it has also been making a real difference around the world. The film has been used in villages throughout India to raise awareness about the importance of screenings.