When he was in the midst of his undergraduate education at the University of Pennsylvania and considering a career in medicine, DeMaio volunteered at CHOP. “We did practical tasks and also entertained the kids,” he says. In the process, he became certain he wanted to care for children: “My connection to the role of pediatrician was catalyzed.”
After receiving his doctor of medicine degree from the University of Pennsylvania, DeMaio did his residency at CHOP and went on to become a fellow in neonatal-perinatal medicine. “Something I appreciated in my training was that these were children first and patients second,” he recalls. “In those middle-of-the-night moments when I found some uncommon quiet time while on call, I would often roam the halls and take time to play with kids who also couldn’t sleep. I learned a great deal about sick children by doing this, and it was also therapy for me — ballast for my life as a resident.”
An offer from Lankenau Hospital to be Division Chief, and ultimately Medical Director, in their neonatal program drew him away. But 10 years later he was back in the CHOP neonatal network at Pennsylvania Hospital, serving as an attending neonatologist.
“I was totally in love with my clinical world,” he says with obvious emotion. But he was also drawn to another path, and pursued an MBA from the Wharton School. He left behind his beloved clinical work for the creative and innovative pursuit of marketing and business development within the healthcare field.
Then a life-threatening illness struck. During a long period of debilitation, “I had time to reflect, because there wasn’t much else I could do,” he says with a shrug. The young patients at CHOP filled his thoughts, as well as what he describes as the “incredibly important unsung heroes” of the Hospital: the staff of the Child Life, Education and Creative Arts Therapy Department. Child life specialists distract kids from their illnesses and help them cope emotionally. Their work is crucial to healing, and during his illness DeMaio gained an even deeper understanding of its value: “I wanted to play, and I couldn’t.”
After recuperating, DeMaio made the decision to make CHOP a priority in his estate planning — in particular, the Child Life department. He’s now back at his work as a consultant, and he presents his choice to make a planned gift to CHOP matter-of-factly: “It was obvious to me what I wanted to do.”
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