“Sending warm hugs and aloha from Hawaii!”
“Sending love and well-wishes from Seattle, all the way to CHOP!”
“Wishing the best from Czech Republic!”
These are a few of the 96,704 online messages of inspiration shared during CHOP’s Daisy Days campaign in May. The hope that bloomed in Philadelphia quickly spread throughout the world, with people from nearly 70 countries showing their support.
A monthlong campaign to benefit the Cancer Center, Daisy Days raised more than $1 million to fund groundbreaking research and lifesaving treatments. Fun, daisy-inspired events created by schools, community groups and businesses encouraged donations, as did an hourlong television special on 6abc. There were more ways than ever to get involved, with two new events debuting this year: the Daisy Days 31-Day Challenge, in which participants walked or jogged during May to raise funds, and a festive Paint and Sip party sponsored by clothing company Lilly Pulitzer.
Celebrating its 60th anniversary, the Daisy Days campaign was co-chaired by Karen and Steve Wolfson. As presenting sponsors, the Wolfsons established the Karen and Steve Wolfson Endowed Fund for Fertility Preservation, an important aspect of the Cancer Center’s Survivorship Program.