Help a child return to play, wear a daisy on Daisy Days.
With this simple phrase, a Philadelphia tradition was born.
Supporting the work of The Children’s Hospital of Philadelphia is fun, simple and something everyone can do. That was the message of this year’s Daisy Days Campaign, a month-long fundraising event uniting CHOP supporters from around the region.
The Daisy Days Campaign began more than a half-century ago. Each May, Hospital volunteers collected change, sold paper daisies on street corners and hosted a luncheon. The event became a beloved tradition in Philadelphia and throughout the region. This May, we celebrated the return of Daisy Days to its grassroots origins by inviting community groups, local businesses, schools and individuals to plan creative ways to fundraise for CHOP.
One such individual is Lydia Borek, who started the Brendan Borek High Tides Memorial Fund in memory of her son, Brendan, who lost his battle with Ewing sarcoma nearly 25 years ago. Lydia made a generous donation during Daisy Days.
The highlight of the month was the Daisy Days Hope Blooms Here fashion show, which aired as part of a half-hour special about CHOP on local ABC affiliate 6abc. Patients, family members and Hospital staff walked — or strutted or danced — the runway in fashions from Lilly Pulitzer’s Spring 2015 collection.
We also partnered with 20 businesses — including Lilly Pulitzer, Wawa, 40 Norman’s Hallmark stores and Sbraga Dining — plus 15 schools and 15 community groups, all of which made major contributions to CHOP and this year’s Daisy Days primary beneficiary, the Cancer Center.
CHOP has touched the lives of so many families in the Philadelphia area and beyond — and many look for ways to give back to the Hospital. Proving that point: This year’s campaign raised more than $700,000.
But perhaps the most poignant outpouring of support for the Hospital came in the form of personalized email messages to our patients. We received more than 85,000 messages of healing and kindness, which we attached to paper daisies and delivered to our patients and families — a beautiful and touching display of hope blooming at CHOP.
Learn more at: chopdaisydays.org