Published on in CHOP News
August 8, 2011— In response to the recent Surgeon General’s Call to Action to Support Breastfeeding, The Children’s Hospital of Philadelphia took part in an international effort to educate professionals and the public about the importance of giving every child the best possible start in life — by breastfeeding newborns for the first six months after delivery. The annual campaign is celebrated August 1-7 in more than170 countries worldwide.
The World Alliance for Breastfeeding Action established this year’s World Breastfeeding Week theme, "Talk to Me!" The theme stresses the necessity of communicating with multiple audiences with varied demographics including family, friends, clinicians and policymakers with a special emphasis to include cross-generational and cross-gender messages.
CHOP-sponsored activities during Breastfeeding Awareness Week
Children’s Hospital’s efforts included a grand rounds on the latest breastfeeding research and a hospital-wide poster competition where more than 15 inpatient units prepared posters to educate both staff and families how to best support breastfeeding mothers.
In addition, Children’s Hospital, along with the University of Pennsylvania School of Nursing, co-sponsored the "Latch On America" national bus tour from Milk for Thought, an organization that aims to empower pregnant and breastfeeding mothers, to stop in Philadelphia during World Breastfeeding Week.
Support helps nursing mothers to breastfeed more successfully
"Research has shown that a mother’s success rate can be greatly improved through action and support from those closest around her and from society itself." explained Diane L. Spatz, PhD, RN-BC, FAAN, a nurse researcher, director of the Breastfeeding and Lactation Program at T